Superstar

Plain T Packaging Reserves All the Frills for the Tea's Flavor

By: Amelia Roblin - Published: Feb 7, 2011 • References: aruliden and packagingoftheworld
It seems that product branding has taken a turn for the minimalist aesthetic, and Plain T packaging has followed suit. With such clutter and confusion on the shelves of supermarkets, it's labels like these that are beginning to get attention as a moment of clarity amid chaos.

Designed by Aruliden, Plain T packaging takes on a simplistic look, true to the name of the brand. Marking the flavors by number and color, on each reusable bottle, box and bag of tea leaves, the brewed beverage's image is good enough to drink.