Extra-Long Topping-Packed Pizzas : Pizza!Pizza! By The Yard

Little Caesars Pizza!Pizza! By The Yard is Party-Ready

Michael Hemsworth — February 20, 2024 — Lifestyle

References: littlecaesars & chewboom

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The Little Caesars Pizza!Pizza! By The Yard is a new menu offering from the brand that's being test marketed at select locations in North Carolina and Virginia for customers to try out as we finish off winter. The menu item features a full yard of the brand's Detroit-Style Deep Dish pizza with eight slices of pepperoni and eight slices of the brand's signature 3 Meat Treat. The pizza comes served in two boxes to fit every slice and measures in at a total of three-feet make it great for serving to guests or for families to enjoy as a midweek meal.

The Little Caesars Pizza!Pizza! By The Yard is priced at $19.99 and is only being offered for a limited time.

Image Credit: Little Caesars

Trend Themes

1. Jumbo Pizza Offerings - Creating oversized pizza options to cater to large gatherings or family meals presents an opportunity for brands to capitalize on the novelty factor and boost sales.

2. Limited-time Menu Items - Introducing exclusive, time-limited menu items like the Pizza!Pizza! By The Yard can generate buzz, drive foot traffic, and encourage repeat visits from customers eager to try something new.

3. Regional Test Marketing - Testing new menu items in select locations allows brands to gauge customer preferences and fine-tune offerings before rolling them out nationwide, minimizing risks and maximizing potential success.

Industry Implications

1. Food Service - In the food service industry, embracing unique and innovative menu offerings like extra-long topping-packed pizzas can differentiate brands, attract customers seeking novel dining experiences, and drive revenue growth.

2. Hospitality - Within the hospitality sector, leveraging limited-time menu items such as the Pizza!Pizza! By The Yard can create a sense of urgency and exclusivity among guests, fostering a loyal customer base and enhancing overall dining experiences.

3. Market Research - For market research firms, supporting brands in conducting regional test marketing of new products like oversized pizzas enables data-driven decision-making, identifies consumer preferences, and improves strategic positioning in the competitive food industry.

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