One of the biggest problems many people face in today's day and age is the bombardment of too much choice, so small things like Pizza Planet's option of having two flavors on one pizza goes a long way. The Pizza Planet ad campaign addresses the need to help people in the decision-making process, giving more options while not overwhelming them with choices.
Conceived and executed by Bolivia-based ad agency NexusBBDO, the Pizza Planet ad campaign is hilariously creative. With a focus on dual personalities, this campaign not only addresses the idea of too much choice, but also hones in on the fact that there are more sides to a person than first impressions may concede. Not to mention that people's wants tend to change from day to day.
Stats for Dual Personality Campaigns
Trending: Older & Average
Research: 11,012 clicks in 239 w
Interest: 4 minutes
Concept: Pizza Planet
Related: 34 examples / 26 photos
Segment: Neutral, 18-35
Comparison Set: 12 similar articles, including: political sandwich posters, duplicitous merit campaigns, and obvious statement campaigns.
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