Pinnys Uses a Vintage Branding Look for Promotion

By: Jamie Danielle Munro - Published: May 23, 2014 • References: behance.net & packageinspiration
Pinnys is a group of soft drinks with flavors that are slightly different than what most people are used to. Each soda tastes like something one would find in a bakery, such as battenburg, strawberry pavlova, apple pie and carrot cake.

To brand these drinks, Jack Fairhurst decided to go with a vintage branding technique reminiscent of a housewife from the 50s cooking up a storm in her kitchen. This is reflected in both the font and the coloring used on the packaging. Overall this is a very different idea for soft drink flavors, and for anyone who loves baking treats this could be the next best thing. The best part is that these won't fill you up, so you can drink all of the carrot cake you want! Stats for Baking-Flavored Soft Drinks Trending: Older & Chilly
Research: 530 clicks in 101 w
Interest: 0.7 minutes
Concept: Pinnys
Related: 86 examples / 66 photos
Segment: Females, 18-35
Comparison Set: 31 similar articles, including: indulgent treat branding, minimalist pasta packaging, and cartoonish dog treat branding.