Potential

Now in Russia

By: laia martinell - Published: • References: pinktaxi.ru
Last April, Trend Hunter reported about the introduction of Pink Taxis in England. Now, Pink Taxis have expanded into Russia.

Tired of her bad experiences when taking a cab, an entrepreneur decided to do as her fellow- women in England: a taxi service for women or children. They pick you up, wait for you and drive you safely to your home! And of course, anything related to women is pink, very very pink but yet so design! Thus this helps to easily spot the pink cab.

Is it the beginning of a global trend for ultra segmented services? Imagine one day you can have taxis for Spanish people with its "flamenco" and a delicious "tapa" while driving to the airport; for Italian with its "peperoncino" and their specialised drivers that know everything about football; and so on... would not be something? Stats for Pink Taxis Trending: Older & Chilly
Traction: 3,406 clicks in 388 w
Interest: 4 minutes
Concept: Pink Taxis
Related: 42 examples / 32 photos
Segment: Females, 18-35
Comparison Set: 15 similar articles, including: 50 alternative canteens, revolutionary micro-home initiatives, and vertical blind billboards.