These Pink Starbucks Drinks Support Breast Cancer Awareness Month
Riley von Niessen — October 11, 2018 — Marketing
References: lovepinkindonesia.org & teenvogue
In support of Breast Cancer Awareness Month and Lovepink Indonesia, a non-profit organization that focuses on early detection practices and provides mentor support for women with breast cancer, Starbucks Indonesia has created three pink beverages that are poured over ice.
The drinks are a part of Starbucks Indonesia's #PINKVOICE campaign, with this year's theme reported to be "Chat That Matters: Talk About It, Share It, and Save More." The purpose of this is to push the conversation to the forefront, opening up a space for people to learn about breast cancer, and become more knowledgeable of early detection practices that can be done at home.
It's said that Starbucks Indonesia will also host a number of events throughout October to spread awareness and combat any false ideas that surround breast cancer.
Image Credit: Starbucks
The drinks are a part of Starbucks Indonesia's #PINKVOICE campaign, with this year's theme reported to be "Chat That Matters: Talk About It, Share It, and Save More." The purpose of this is to push the conversation to the forefront, opening up a space for people to learn about breast cancer, and become more knowledgeable of early detection practices that can be done at home.
It's said that Starbucks Indonesia will also host a number of events throughout October to spread awareness and combat any false ideas that surround breast cancer.
Image Credit: Starbucks
Trend Themes
1. Breast Cancer Awareness - Disruptive innovation opportunity: Develop innovative products and campaigns that support breast cancer awareness and promote early detection practices.
2. Social Responsibility - Disruptive innovation opportunity: Create strategies and initiatives that align with social causes to engage customers and promote brand loyalty.
3. Conversation Starter Campaigns - Disruptive innovation opportunity: Design marketing campaigns that stimulate meaningful conversations and drive awareness about important societal issues.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Introduce new beverage formulations and flavors that align with social causes and contribute to raising awareness.
2. Non-profit Organizations - Disruptive innovation opportunity: Leverage technology and digital platforms to develop mentorship programs and enhance support for those affected by breast cancer.
3. Event Management - Disruptive innovation opportunity: Organize engaging events and workshops to educate the public about breast cancer, its prevention, and early detection methods.
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