Potential

Craftsman Pimps Mechanics

By: ElGreco - Published:   Updated: Mar 31 2011 • References: sears
Who said that all that is gold is reserved for rich socialites? Now even a simple mechanic can craft his trade in bling with this Craftsman 4pc full polished reversible ratcheting wrench set in 22k gold. Okay, it's plated...nevertheless, I'd like to see a mechanic's face when he pulls this out of his gift box on Christmas day!

Implications - Living a life of luxury may be the dream of most people in the world, but only few actually get to truly live the high life. By giving seemingly ordinary objects gold-plated finishes, designers can give the ordinary worker a sense of a glamorous lifestyle. Consumers would definitely appreciate companies trying to boost their morale. Stats for 22K Gold Wrench Set Trending: Older & Mild
Traction: 6,666 clicks in 400 w
Interest: 1.9 minutes
Concept: 22K Gold Wrench Set
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Segment: Males, 18-55+
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