The Pilot Frixion Evolution Ad is Interesting and Clever

By: Amanda Chang - Published: Nov 23, 2010 • References: youtube & adsoftheworld
Directors Jurgen Krieger and Oscar Amodia nailed it right on the head with this Pilot Frixion Evolution pen ad. Cute and interesting, this little evolution-inspired ad is creative and gets the point across.

The Pilot Frixion Evolution pen is designed to be the perfect tool for creative users and thinkers to help generate the creative process with its unique erasable quality. Users can happily write with one end and erase with another. Inspired by the idea that you have to rectify, or when you must change and then improve upon something before it is brilliant, this ad exudes exactly that. Stats for Cute Morphing Animations Trending: Older & Mild
Research: 889 clicks in 287 w
Interest: > 3 minutes
Concept: Pilot Frixion Evolution
Related: 100 examples / 77 photos
Segment: Neutral, 18-55
Comparison Set: 37 similar articles, including: stop-motion whiteboard animations, fantastic film guessing, and cooking lesson animations.