Directors Jurgen Krieger and Oscar Amodia nailed it right on the head with this Pilot Frixion Evolution pen ad. Cute and interesting, this little evolution-inspired ad is creative and gets the point across.
The Pilot Frixion Evolution pen is designed to be the perfect tool for creative users and thinkers to help generate the creative process with its unique erasable quality. Users can happily write with one end and erase with another. Inspired by the idea that you have to rectify, or when you must change and then improve upon something before it is brilliant, this ad exudes exactly that.
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