Rockstar
Sometimes an idea so simple can produce an ingenious creative design. Take this awesome night stand/book shelf by Josefin Hellström for example. It is designed in the shape of, wait for it, a pile of books. A great piece to add to your living room, bedroom or even office. It also serves as a place to put your drink on top or slippers in the bottom 'book'.

Implications - Consumers are looking for designs that challenge them. Products that incorporate an attractive aesthetic with an element of stimulation appeal to shoppers who desire more than just eye candy. Items that combine these two aspects could help a company grow its audience.