'Studs' Offers an Experience That's Approachable, Affordable & Safe
Laura McQuarrie — November 21, 2019 — Business
Digitally native brand Studs recently opened the doors to a welcoming piercing studio in NYC that appeals to Millennials and Gen Z alike. The stylish, brightly lit space with its neon-accented decor has quickly led Studs to be called "the Glossier of piercing studios" and it sets itself apart with an experience that feels approachable, affordable, safe and health-conscious.
Studs delivers an experience that couldn't be offered by youthful jewelry chains and tattoo parlors, and consumers will appreciate being able to choose from a range of stylish piercings for any part of the ear. As well as being able to get basic studs at the newly opened piercing studio, consumers also have the chance to purchase special—yet accessibly priced—collaboration pieces that were created with designers and influencers.
Image Credit: Studs
Studs delivers an experience that couldn't be offered by youthful jewelry chains and tattoo parlors, and consumers will appreciate being able to choose from a range of stylish piercings for any part of the ear. As well as being able to get basic studs at the newly opened piercing studio, consumers also have the chance to purchase special—yet accessibly priced—collaboration pieces that were created with designers and influencers.
Image Credit: Studs
Trend Themes
1. Digital Piercing Studios - Creating a digital platform for piercing studios that provides an approachable and affordable experience for Gen Z and Millennials.
2. Stylish Collaborations - Collaborating with designers and influencers to create special and accessibly priced piercing pieces for consumers.
3. Health-conscious Piercing - Offering a safe and health-conscious piercing experience that sets apart from traditional jewelry chains and tattoo parlors.
Industry Implications
1. Jewelry - Integrating digital platforms and collaborations to offer a unique and affordable piercing experience for consumers.
2. Fashion - Partnering with designers and influencers to create stylish and accessible piercing pieces, attracting a fashion-savvy consumer base.
3. Beauty - Providing a safe and health-conscious piercing experience that appeals to beauty-conscious consumers seeking an affordable and stylish option.
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