These funky shoes were created by Toronto's own Team Macho for the SOL(e)D fundraiser put on by Worn Fashion Journal.
These babies were just one of the many pairs of Keds donated to Worn, which were then given to artists to decorate. The pickle shoes were auctioned off to benefit the AIDS Committee of Toronto.
Implications - The cleverest marketing organizers know that standing out in consumer minds is half the battle and an exhibit like this definitely falls under that category. By cultivating interest with bizarre and unusual creativity, projects like this succeed at entertaining viewers while also informing them about an important cause. Marketing companies could make the most of this revelation by turning this strategy towards more commercially inclined concerns.
Stats for Pickled Kicks
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Concept: Pickled Kicks
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Segment: Males, 18-55
Comparison Set: 27 similar articles, including: bacon shoes, recycled denim shoes, and long-legged editorials.