Superstar

The Piazza Italia Ad Campaign Urges You to Not Be a Chicken

By: Meghan Young - Published: • References: diaframma.it & ibelieveinadv
Get out of the coup and don some new feathers in a smarter and stylish way; at least, that is what the Piazza Italia ad campaign would have you do. Forget about sucking your wallet dry to afford that new dress or cardigan, Piazza Italia has you covered in a more affordable fashion.

Conceived and executed by Florence-based ad agency Diaframma ADV, the Piazza Italia ad campaign shows that this fashion house doesn't want you to be just about chicken. Instead, be braver and more intelligent to step away from the crowd. In fact, the tag line that accompanies these poultry-ridden images is 'Be intelligent.' A simple statement for a simple solution, wouldn't you say? Stats for Profuse Poultry Campaigns Trending: Older & Chilly
Traction: 1,055 clicks in 164 w
Interest: 4 minutes
Concept: Piazza Italia
Related: 30 examples / 23 photos
Segment: Neutral, 12-35
Comparison Set: 11 similar articles, including: duplicitous merit campaigns, celeb sahara campaigns, and monstrous calling campaigns.