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'Photo Booth of Doom' Science World Promotion for Fear Exhibit

By: Katie Cordrey - Published: • References: advertolog & rethinkcommunications
Science World lured folks shopping in Vancouver B.C. into a free photo booth, ‘The Photo Booth of Doom,’ as part of a promotional stunt by ad firm, Rethink Communications.

Rather than simply snapping a shot at the end of the photo booth countdown, an image of a frightened woman flashed on the photo booth screen, startling the photographic subjects.

They did receive photos, images of their frightened faces on a sheet that read, “A photo of a scared person is enough to spread fear. We can explain.”

Free passes to the Science World ‘Scream! The Science of Fear’ exhibit were included. Stats for Frightening Photo Booths Trending: Older & Mild
Traction: 4,224 clicks in 247 w
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Concept: Frightening Photo Booths
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Segment: Males, 12-35
Comparison Set: 30 similar articles, including: hotel of doom, subway floodvertising, and beheading creativity.