Some people need ego boosts while others need a smack on the head, the Phoenix Portfolio Night campaign encourages people who require the latter to come out for some constructive criticism and priceless feedback of their work. Put together by the Arizona State University "for those who want the truth," as stated in the tag line, this event can really help creatives tighten up and finish their projects.
The Phoenix Portfolio Night campaign was conceived and executed by TunnelBravo, an ad agency ased in Mesa, United States. It centers around three vintage photos of a girlfriend, grandma and mother, all of whom are stereotypically depicted as coddling their loved ones by praising everything and anything they do.
The Phoenix Portfolio Night campaign was art directed by Jason Johnson.
Stats for Non-Coddling Ads
Trending: Older & Chilly
Research: 928 clicks in 221 w
Interest: 2.4 minutes
Concept: Phoenix Portfolio Night Campaign
Related: 38 examples / 29 photos
Segment: Neutral, 18-55
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