The Phillip Lim 3.1 Spring/Summer 2014 campaign takes viewers directly into dark waters. In the production, model Anna de Rijk hopped about a series of rough rocks, displaying her daring side to viewers of these advertisements.
Photographer Vincent Van De Wijngaard furthered the dramatic elements of this Phillip Lim 3.1 set with an edgy black and white filter. Although little color was let on, the apparel worn by Rijk was clearly showcased, letting shoppers into the label's current collection.
Among the apparel sported by Rijk were free flowing 1950s era skirts, low rise open toed sandals, high rise pants and sweaters featuring swirling patterns. The pieces offer an interesting mixture between summertime outfits and fall ensembles, giving way to an eclectic set.
Stats for Water Treading Fashion Campaigns
Trending: Older & Chilly
Research: 1,204 clicks in 95 w
Interest: 2.5 minutes
Concept: Phillip Lim 3.1 Spring/Summer 2014
Related: 83 examples / 64 photos
Segment: Females, 18-35
Comparison Set: 30 similar articles, including: paper doll lookbooks, sultry sea vixen lookbooks, and rocker attitude fashion ads.
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