The Petite Cupcakes SS11 campaign kind of reminds me of Katy Perry's California Girls music video. With the fluffy cloud carpet and cupcake confections, how could it not? Other than that, however, there is a darker tone to this photo shoot which offsets the stinging sweetness perfectly.
Photographed by Julius Bramanto, the Petite Cupcakes SS11 campaign was assisted by Shuri, Retno Prasasti and Ken Arini. JIM model Sima had her makeup done by Carry.
Stats for Cloudy Confection Captures
Trending: Older & Average
Research: 12,860 clicks in 278 w
Interest: 4 minutes
Concept: Petite Cupcakes SS11
Related: 81 examples / 62 photos
Segment: Females, 12-35
Comparison Set: 30 similar articles, including: fierce sporty fashion, devil-worshipping editorials, and rolled-up t-shirt sleeves.
Fierce Sporty Fashion
Rolled-Up T-Shirt Sleeves
Vindictive Vixen Shoots
Stylish Shopping Shoots