TOUS les JOURS Has a New Orange Cream Cake for Summer
Katherine Pendrill — July 24, 2022 — Lifestyle
References: qsrmagazine
The popular French-Asian bakery café chain, TOUS les JOURS, is celebrating summer in a big way with the launch of two seasonal Cloud Cakes: the Orange Cream Cake and the Peach Cream Cake.
Perhaps the chain's juiciest debut yet, the new Cloud Cake lineup consists of two cakes that combine sweet fruit flavors with perfectly delicate cake. The new Orange Cream Cake is a sweet orange sponge cake topped with a citrus-flavored Cloud cream icing, while the returning Peach Cream Cake features a white sponge cake mixed with peaches and cream. Both cakes are available as a piece cake for individual indulgence, or as a 7” whole cake for sharing. As Joon Kwon, Marketing Manager for TOUS les JOURS explains, "After the success of our Peach Cream Cake, we wanted to give our fruit lovers another treat to enjoy this summer, so the Orange Cream Cake was created. We are proud to be expanding our extremely successful Cloud cake line with more seasonal flavors.”
Image Credit: TOUS les JOURS
Perhaps the chain's juiciest debut yet, the new Cloud Cake lineup consists of two cakes that combine sweet fruit flavors with perfectly delicate cake. The new Orange Cream Cake is a sweet orange sponge cake topped with a citrus-flavored Cloud cream icing, while the returning Peach Cream Cake features a white sponge cake mixed with peaches and cream. Both cakes are available as a piece cake for individual indulgence, or as a 7” whole cake for sharing. As Joon Kwon, Marketing Manager for TOUS les JOURS explains, "After the success of our Peach Cream Cake, we wanted to give our fruit lovers another treat to enjoy this summer, so the Orange Cream Cake was created. We are proud to be expanding our extremely successful Cloud cake line with more seasonal flavors.”
Image Credit: TOUS les JOURS
Trend Themes
1. Seasonal Flavor Cakes - Bakeries can explore expanding their cake lines to include seasonal flavors like Orange Cream Cake and Peach Cream Cake for a limited time, to attract fruit lovers and increase sales.
2. Fruit-flavored Cloud Cream Icing - The trend of using fruit-flavored cloud cream icing over sponge cakes gives bakeries an opportunity to experiment with innovative flavors and textures.
3. Individual and Whole Piece Cake Offerings - Bakeries can attract both single indulgers and those in the market for a whole cake by offering both options in seasonal flavors, like Orange Cream Cake and Peach Cream Cake, to capture a wider customer base.
Industry Implications
1. Bakery - Bakeries can create innovative and seasonal flavor cakes like Orange Cream Cake and Peach Cream Cake to attract customers and increase sales.
2. Food and Beverage - The trend of using fruit-flavored cloud cream icing on sponge cakes provides innovation opportunities for food and beverage companies to experiment with new flavors and textures.
3. Retail - Retail businesses can offer both individual and whole piece cake options like the Orange Cream and Peach Cream cakes in seasonal flavors to attract both single indulgers and those in the market for a whole cake, in order to expand their customer base and drive sales.
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