The Loopy Pet Packaging Design Plays on the Notion of Carefree Pets

By: Michael Hemsworth - May 6, 2016
References: & packagingoftheworld
The inherent joy that comes with pet ownership is the inspiration behind the Loopy Pet product packaging that looks to highlight the energy, carefree attitude and charm that comes with cats and dogs. Created by design agency Penso Design, the Loopy Pet packaging highlights bright colors and quality products in comparison to the cartoony pets in the background. Each one is depicted playing with the product or inspecting the contents just as the actual pet will do once you return home with the goods.

The Loopy Pet product packaging is minimal in aesthetic to help put the focus on the toys and supplies themselves rather than the packaging. Truly, the branding makes the biggest impression by being minimal and focus on small details rather than eccentricity.