Consumers looking into Selfridges' newest personal shopping service will be parked in a decadent lounge, brought coffee, chauffeured home and aided in picking the best fashion, gifts, accessories and grooming products. It sounds like any woman's dream, but unfortunately females will have to keep dreaming because these services are exclusively available to men.
The service was launched in response to a growing demand for bespoke offerings from male consumers over the last couple of years. In addition to being guided through a number of product choices, Selfridges also offers made-to-measure services for men who are looking for a sharp designer suit with an impeccable fit. The store takes up a modest 1,200 square feet on Oxford Street and includes three private suites plus a reception area.
Stats for Men-Only Shopping Services
Trending: Older & Popular
Research: 5,858 clicks in 94 w
Interest: 1.1 minutes
Concept: "personal Shopping Service"
Related: 69 examples / 53 photos
Segment: Males, 18-55
Comparison Set: 25 similar articles, including: diversified beauty photography, $3,000 luxe lingerie, and shoe department portable bars.
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