This Company Sends Personal Shoppers Directly to Customers

By: Katherine Pendrill - Feb 2, 2016
References: boonandgable & techcrunch
'Boon+Gable' is a new service that sends personal shoppers directly to your home. While there are a number of services that provide virtual stylist, these companies do not provide in-person consultations. Boon+Gable is trying to change the way consumers shop by personalizing the clothing subscription industry.

Unlike other clothing subscription services, Boon+Gable does not rely on surveys or online profiles to determine what items the customer might like. Instead, Boon+Gable provides in-person consultations to try and better understand the needs of the customer. The service works by sending a personal shopper directly to the home of the customer. The stylist will then go through the customer's closet and bring them different options for items they might like to try on. If the customer likes the items the stylist has brought, they can purchase them. The idea is that each visit will help the stylist get a better understanding of the customer's preferences so they can pick out more appropriate garments each time.