Superstar

The Persil Color Gel Campaign Keeps Hues Fresh and Vibrant

By: Meghan Young - Published: • References: ddb and ibelieveinadv
Washing clothes may get the stink out of them, but it can also mute their color; the Persil Color Gel campaign provides one way that can be avoided (or at least kept at bay). This laundry product ensures that it "keeps pinks pink with every wash," or any other color involved, as stated in its tag line.

The Persil Color Gel campaign was conceived and executed by DDB, an ad agency based in Dubai, United Arab Emirates. It illustrates how the colors of clothes are preserved through washing by comparing them to sticky notes. Like a fresh piece of paper, the clothes are kept as clean and colorful as the day they were purchased.

Photographed by Hisham Bouini, the Persil Color Gel campaign was art directed by Makarand Patil and Kapil Mayekar