The Perrier-Jouet X Makoto Azuma project has resulted in an iconic rebranding of the famous champagne La Belle Epoque.
The launch took place in Tokyo on July 12, 2012, during which Makoto Azuma recreated this delicate arabesque artwork made with Japanese anemones. The artist explains on his website, "I wanted to make something extraordinary, taking inspiration from the sensation of champagne inside the mouth, and the delicate movement of the ivy and leaves with a special attention and tribute given to Emile Gallé’s anemones."
The Perrier-Jouet Belle Epoque Florale Edition will be available in very limited quantities worldwide starting in September 2012. This redesign is perfect for those who love the champagne and are looking for a new type of branding. The floral accents definitely make this brand stand out on the shelves.
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Concept: Perrier Jouet, Champagne, Makoto Azuma, Floral, Limited Edition
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Segment: Females, 18-55
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Floral Booze Branding
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