Pernod Ricard Debuts the Royal Salute 25 Year Old Taiwan Exclusive
Kanesa David — November 28, 2023 — Lifestyle
References: pernod-ricard & dfnionline
Pernod Ricard Global Travel Retail has introduced an exclusive edition of its esteemed Royal Salute 25-Year-Old blend, tailored specifically for Taiwan's Taoyuan Airport. The new edition of Royal Salute 25-Year-Old immediately catches the eye with its distinctive packaging that pays homage to Taiwan's cultural heritage.
Adorned with striking images of dragon and tiger pagodas, alongside representations of the Chinese dragon and the nation's symbolic plum blossom, the packaging symbolizes Taiwan's unique identity.
Scheduled to make its debut exclusively at Duty-Free Taipei Taoyuan Airport this month, the exclusive edition of Royal Salute 25-Year-Old is set to be a highlight for travelers during the New Year period.
“We are thrilled to present this stunning new limited edition, exclusively for travellers visiting Taiwan, and thank our partners at Taoyuan Airport for helping us to bring the launch to life in a luxury setting," said Simon van Moppes, Pernod Ricard Global Travel Retail Managing Director, North Asia.
Image Credit: Pernod Ricard
Adorned with striking images of dragon and tiger pagodas, alongside representations of the Chinese dragon and the nation's symbolic plum blossom, the packaging symbolizes Taiwan's unique identity.
Scheduled to make its debut exclusively at Duty-Free Taipei Taoyuan Airport this month, the exclusive edition of Royal Salute 25-Year-Old is set to be a highlight for travelers during the New Year period.
“We are thrilled to present this stunning new limited edition, exclusively for travellers visiting Taiwan, and thank our partners at Taoyuan Airport for helping us to bring the launch to life in a luxury setting," said Simon van Moppes, Pernod Ricard Global Travel Retail Managing Director, North Asia.
Image Credit: Pernod Ricard
Trend Themes
1. Exclusive Travel Editions - The introduction of an exclusive edition of Royal Salute 25-Year-Old tailored for Taiwan's Taoyuan Airport presents an opportunity for brands to create unique products for specific travel destinations.
2. Cultural Heritage Packaging - The distinctive packaging of Royal Salute 25-Year-Old, adorned with images that pay homage to Taiwan's cultural heritage, showcases the potential for brands to incorporate local symbols and designs in their packaging.
3. Luxury Travel Retail - The debut of Royal Salute 25-Year-Old as a highlight for travelers at Duty-Free Taipei Taoyuan Airport highlights the potential for luxury brands to tap into the travel retail market and create exclusive offerings.
Industry Implications
1. Alcohol Beverage - Pernod Ricard's exclusive edition of Royal Salute 25-Year-Old for Taiwan's Taoyuan Airport indicates the opportunities for alcohol beverage brands to create special editions for specific travel destinations.
2. Travel Retail - The launch of the exclusive edition of Royal Salute 25-Year-Old at Duty-Free Taipei Taoyuan Airport showcases the potential for brands in the travel retail industry to offer unique products for travelers.
3. Packaging Design - The distinctive packaging of Royal Salute 25-Year-Old, inspired by Taiwan's cultural heritage, presents opportunities for packaging design companies to create culturally relevant and visually appealing designs for brands.
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