Michael Bublé Announces the Fraser & Thompson Whiskey Brand
Kalina N — November 8, 2023 — Pop Culture
References: youtube & fraserandthompsonwhiskey
Michael Bublé has entered the high-end spirit industry with the launch of his Fraser & Thompson Whiskey brand. The business endeavor is made possible through the Grammy-winning superstar's partnership with "longtime friend and award-winning Master Distiller and Blender Paul Cirka and fast-growing spirits incubator WES Brands."
A flagship product for Fraser & Thompson Whiskey is the North American Whiskey which is bottled and blended by Heaven Hill in Bardstown, Kenthuky. The ingredients are carefully selected by Cirka himself who aims to accurate a premium blend that betrays sweet fig and blood orange on the nose, and a subtle finish of caramel, vanilla, and a hint of spice.
About his business, Michael Bublé shares that "[he] spent many summers with [his] grandfather at the confluence of the Fraser and Thompson rivers in British Columbia," hinting at the origin of the brand name.
Image Credit: Fraser & Thompson Whiskey
A flagship product for Fraser & Thompson Whiskey is the North American Whiskey which is bottled and blended by Heaven Hill in Bardstown, Kenthuky. The ingredients are carefully selected by Cirka himself who aims to accurate a premium blend that betrays sweet fig and blood orange on the nose, and a subtle finish of caramel, vanilla, and a hint of spice.
About his business, Michael Bublé shares that "[he] spent many summers with [his] grandfather at the confluence of the Fraser and Thompson rivers in British Columbia," hinting at the origin of the brand name.
Image Credit: Fraser & Thompson Whiskey
Trend Themes
1. Celebrity-backed Whiskey Brands - The trend of celebrities launching their own whiskey brands is gaining popularity and capturing consumer attention.
2. High-end Spirits Industry - The high-end spirits industry is experiencing growth, with more consumers seeking premium and unique drinking experiences.
3. Partnerships in the Spirit Industry - Collaborations and partnerships between celebrities, master distillers, and spirits incubators are creating innovative business opportunities in the whiskey market.
Industry Implications
1. Whiskey Distilleries - Whiskey distilleries can explore celebrity collaborations to create unique and premium whiskey brands.
2. Spirits Incubators - Spirits incubators can foster partnerships with celebrities and master distillers to launch innovative whiskey brands and capitalize on consumer interest.
3. Premium Beverage Market - The premium beverage market, including high-end spirits, presents an opportunity for expansion and engagement through celebrity-backed whiskey brands.
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