DKNY is Making Twitter's Periscope App a Household Name

By: Jana Pijak - May 22, 2015
References: digiday & adweek
For those who aren't familiar with Periscope, the Twitter-based app is already a favorite among major fashion labels including H&M, Puma and most recently DKNY. The platform lets users see the world through someone else's eyes and features access to live video content from across the globe.

DKNY Pr Girl's Twitter page announced that the brand ambassador joined Periscope, urging fans to experience a day in her life. In addition to being described as "one step away from teleportation, Periscope is also a winning tool for brands who are looking to relate to millennial consumers on a more personal level.

Fans of video-based social media platforms like Vine and Snapchat will also enjoy its live streaming capabilities and are sure to feel more connected to brands that they are loyal to.