A great deal of familiar branding techniques can be found within the visual scheme of Pereg packaging which help it to be considered as a product with great integrity of food quality and preparation. Two fairly contemporary design decisions are paired with the conventional meal photography to round out a line of pre-made grain-rich dishes targeted at health-conscious consumers with cultured taste buds.
Firstly, Squat Design's use of textured brown cardboard communicates an earthiness which promotes imagery of freshly grown and harvested crops. Secondly, the casual handwritten style of typeface chosen for all of the text on each box suggests a personal touch and care that went into the production of the dishes. This is what's particularly appealing about Pereg packaging because it strives to be considered as healthy and comforting as a home-cooked meal -- a quality that most prepared meal products cannot convey.
Gourmet Garden Merchandizing
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