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The Pepe Jeans London Spring/Summer 2014 Campaign is London Cool

By: Farida Helmy - Published: • References: pepejeans and fashiongonerogue
The new Pepe Jeans London Spring/Summer 2014 campaign stars Victoria’s Secret model Behati Prinsloo. Following in the footsteps of another Victoria’s Secret model Cara Delevingne, and other beauties such as Alexa Chung, Sienna Miller and Laetitia Casta, Prinsloo does not disappoint.

Evoking the edgy effortless laid-back style the brand is known for, the new Pepe Jeans London Spring/Summer 2014 campaign is all about chilling on London’s streets. Featuring Prinsloo and models Marta Dyks and George Alsford, the black and white images pay homage to London’s musically cool heyday of hedonism and too cool for school attitude. 

Photographed by fashion photographer Josh Olins, the Pepe Jeans London Spring/Summer 2014 campaign is styled by Clare Richardson and features a lot of plaid, casual tees and bomber jackets.