The People for Bikes Ad Campaign Promotes People-Powered Transit
Raising awareness and encouraging cyclists to sign a pledge to support biking, the People for Bikes ad campaign uses humor to get their biking message across.
Implications - Cycling has risen as a primary mode of transportation and exercise with the environmental movement at its peak. This national campaign sets out to improve cycling and make the world a more bike-friendly place. To do this, Colle+McVoy teamed up with Bikes Belong to create People for Bikes, which sets out to build more trails and bike lines, and make cycling safer.