The People for Bikes Ad Campaign Promotes People-Powered Transit
Raising awareness and encouraging cyclists to sign a pledge to support biking, the People for Bikes ad campaign uses humor to get their biking message across.
Implications - Cycling has risen as a primary mode of transportation and exercise with the environmental movement at its peak. This national campaign sets out to improve cycling and make the world a more bike-friendly place. To do this, Colle+McVoy teamed up with Bikes Belong to create People for Bikes, which sets out to build more trails and bike lines, and make cycling safer.Stats for Flying Tie Transportation Trending: Older & Mild
Traction: 1,690 clicks in 224 w
Interest: > 3 minutes Concept: People For Bikes Ad Campaign
Related: 69 examples / 53 photos
Segment: Neutral, 18-35 Comparison Set: 25 similar articles, including: subscription soup deliveries, comical cyclist commercials, and two-wheeled tree deliveries.