Rockstar

The People for Bikes Ad Campaign Promotes People-Powered Transit

By: Katie Cordrey - Published:   Updated: Aug 9 2011 • References: peopleforbikes.org & adsoftheworld
A People for Bikes ad campaign that started in March 2010 is aimed at getting people out of their cars and onto bicycles as a primary means of transportation. Despite the lack of bike lanes in many cities, biking is healthy for the rider and the environment.

Raising awareness and encouraging cyclists to sign a pledge to support biking, the People for Bikes ad campaign uses humor to get their biking message across.

Implications - Cycling has risen as a primary mode of transportation and exercise with the environmental movement at its peak. This national campaign sets out to improve cycling and make the world a more bike-friendly place. To do this, Colle+McVoy teamed up with Bikes Belong to create People for Bikes, which sets out to build more trails and bike lines, and make cycling safer.

Stats for Flying Tie Transportation Trending: Older & Mild
Traction: 1,697 clicks in 228 w
Interest: > 3 minutes
Concept: People For Bikes Ad Campaign
Related: 69 examples / 53 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: subscription soup deliveries, comical cyclist commercials, and two-wheeled tree deliveries.