Modernized Classic Covers
The book company partnered with six tattoo artists to reinvent the covers for modern times. With the help of Judd Ripley, Lynn Akura and Russ Abbott, among others, titles like 'Notes on a Scandal' take on a more forward-thinking look. Recreating the covers in this way may even draw in readers from younger generations.
Check out the Penguin Ink UK Redesign images to see if your favorite classic British read has been featured.
Implications - Consumers in modern society are looking for reminders of the past. Designs that make a reference to older elements attract shoppers attempting to stay connected to simpler times. In order to stay on top, a company could increase their number of nostalgic products.