Although reading is sometimes thought of as boring and only useful for studying, these Penguin China ads illustrate just how influential the written word can be.
Created by Y&R in Beijing, China for the international book publishing company, this campaign for Penguin China includes five ads that depict two different routes in determining how one's life can turn out. One of the images shows how a fascination with needles can either lead you towards a career in acupuncture or as a drug addict who ends up dead - a major difference that is influenced by a book on Eastern Philosophy.
If you've yet to be convinced of the power of reading, these Penguin China ads might just make you pick up a book and start believing.
Stats for Alternate Destiny Ads
Trending: Older & Chilly
Research: 713 clicks in 148 w
Interest: 1.1 minutes
Concept: Penguin China
Related: 31 examples / 24 photos
Segment: Neutral, 12-35
Comparison Set: 11 similar articles, including: second-hand smoking ads, backbreaking cigarette ads, and surprising salmon water ads.
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