The lookbook for the Penfield FW11 Collection showcases its design in a playful and youthful manner. An attractive couple sports pieces from the collection in a way that generates a positive experience surrounding this line. Standout pieces from the collection include a lumberjack-style button-up and a cozy jacket embellished with toggle buttons.
Implications - Businesses that devote their efforts to selling not only high-quality products but also a complementary experience will likely benefit in Western society. Consumers will flock to those products through which they are convinced they will encounter a particular set of positive emotions or feelings.