The recently released Penfield FW11 Collection entitled 'From Rockport to Cambridge' embraces an all-American style. Featuring plenty of plaid, denim and leather, this cold weather collection comes equipped with everything men and women could need this winter.
The lookbook for the Penfield FW11 Collection showcases its design in a playful and youthful manner. An attractive couple sports pieces from the collection in a way that generates a positive experience surrounding this line. Standout pieces from the collection include a lumberjack-style button-up and a cozy jacket embellished with toggle buttons.
Implications - Businesses that devote their efforts to selling not only high-quality products but also a complementary experience will likely benefit in Western society. Consumers will flock to those products through which they are convinced they will encounter a particular set of positive emotions or feelings.
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Concept: Penfield FW11 Collection
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