The pencil packaging design for the Pencils of Promise campaign features cut-out shapes of countries. There are three different packages, each representing the country that its proceeds will be going to.
Each package is color-coordinated as well. The letters on the top left corner of the box match the colors of the pencils inside. This brings out both the lettering and the cut-out of the country.
I'mpossible aims to build awareness and fundraise for developing countries. The three featured countries in this Pencils of Promise campaign are: Nicaragua, Laos, and Guatemala. Proceeds will go towards building sustainable education in these countries. Each country is color-coordinated for a reason, so you can choose which country you want to help out by purchasing the color of your choice.
Topographic Pencil Packaging
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Each Pencil Packaging Design Refers to the Country it is Helping
By: Jen Chae - Published: Aug 4, 2013 • References: packagingoftheworld