The minimalist visual identity strategy once had a very clinical look about it, but consumers are seeing items like Pediatric Babe packaging more and more frequently and responding quite favorably towards them. Starting with a plain white backdrop and featuring a great deal of empty space, these bottles of lotions and creams for kids seem to suggest a purity of the ingredients within.
But keeping the demographic in mind, illustrator Juan Antón added a cute little cartoon to the front of every container. Drawn up with a single color and detailed with black and white accents, the charming mascots of Pediatric Babe packaging bring a lovely playfulness and approachability to the otherwise stark surfaces. The smiling critters appear to promise satisfaction with the products behind them.
Patterned Petal Branding
Drawn Damsel Branding
Immaculate Rectangular Containers
Cartooned Kindred Branding
Rebellious Beauty Branding
Pediatric Babe Packaging is Clean, Crisp and Utterly Adorable
By: Amelia Roblin - Published: Apr 12, 2013 • References: thedieline