The Peanuts Snoopy Receives Some High-Fashion Clothes

By: Jacqueline Parrish - Oct 22, 2009   Updated: Apr 1 2011
References: comics & cocoperez
To help celebrate the sixtieth anniversary of Peanuts, Snoopyâ€"the gang's cute dog companionâ€"received a little help from high-profile fashion houses from all over the world.

The makeover that black-and-white Snoopy received included creative, label-conscious garments from Hermes, Chloe, Channel, Balenciaga and Chloe. The beloved Peanuts' Snoopy, and his girlfriend, have never looked so suave and stylish.

Implications - Brand crossovers like this have the double advantage of promoting two distinct products simultaneously. When a famous fashion brand, for example, creates a tribute for a celebrated cultural icon it succeeds at renewing and rejuvenates consumer interest in both that icon's brand and its own. With this in mind, cross-industry collaborations are definitely a win-win situation whenever the opportunity presents itself.