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Sugar-Free Decreased Caffeine Teas

The Honest Tea Unsweet Peach Ginger Tea is Decidedly Pure

— April 5, 2017 — Lifestyle
Clean eating has become a lifestyle diet for many consumers, so the brands are responding with products like the Honest Tea Unsweet Peach Ginger Tea. Positioned as an alternative cold tea beverage, the drink contains no added sugar and contains about one-third of the caffeine that you would find in a brewed cup of coffee. This makes it an ideal beverage option for those who are looking for a quick, efficient way to enjoy tea without having to feel as though they are consuming empty calories.

The Honest Tea Unsweet Peach Ginger Tea is made with organic peach puree and ginger flavoring, and is USDA Organic to ensure that it meets the strict guidelines for those who are on the hunt for a free-from beverage option.
Trend Themes
1. Clean Eating - Disruptive innovation opportunity: Develop more food and beverage products that cater to the clean eating lifestyle by removing artificial additives, sugars, and unhealthy ingredients.
2. Reduced Caffeine - Disruptive innovation opportunity: Create beverages with reduced caffeine content to cater to consumers who want to enjoy beverages without the stimulating effects of high caffeine.
3. Organic Beverage - Disruptive innovation opportunity: Develop organic beverage options to meet the growing demand for natural, additive-free products.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introduce healthier alternatives in the food and beverage industry by creating products that align with clean eating principles.
2. Tea - Disruptive innovation opportunity: Expand the tea industry by offering tea products with reduced caffeine or innovative flavors to cater to different consumer preferences.
3. Health and Wellness - Disruptive innovation opportunity: Develop organic and healthy options in the health and wellness industry to cater to the increasing demand for clean, natural products.
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