The PC Black Label Pizza is Hand-Tossed by Pizzaiolos in Italy
Michael Hemsworth — August 17, 2023 — Lifestyle
References: loblaw & progressivegrocer
Loblaw Cos. Ltd. is aiming to change perceptions surrounding private label products with its new PC Black Label Pizza as an elevated take on frozen pizzas for shoppers to pick up. The pizza is hand-tossed by pizzaiolos in Italy to ensure an authentic flavor experience and is crafted with premium ingredients to ensure the utmost attention to flavor. The frozen pizzas are being launched in three varieties including Margherita, Diavola and Funghi, which are each stone-baked, priced at $7.99 each and available now wherever President's Choice products are stocked.
VP of Loblaw Brands at Loblaw Cos. Ltd. Heather Fadali commented further on the PC Black Label Pizza saying, "The hand-tossed pizza crust is what makes Italy known for its pizzas – those delicious, fresh ingredients, combined with a crispy crust and soft inner dough, make your mouth water just thinking about it. That was our goal when we started creating the PC Black Label Pizza. And that light and airy crust we know our customers are looking for is what you can now get at your table in less than 20 minutes.”
VP of Loblaw Brands at Loblaw Cos. Ltd. Heather Fadali commented further on the PC Black Label Pizza saying, "The hand-tossed pizza crust is what makes Italy known for its pizzas – those delicious, fresh ingredients, combined with a crispy crust and soft inner dough, make your mouth water just thinking about it. That was our goal when we started creating the PC Black Label Pizza. And that light and airy crust we know our customers are looking for is what you can now get at your table in less than 20 minutes.”
Trend Themes
1. Elevated Frozen Pizzas - The PC Black Label Pizza aims to change perceptions of private label products by offering an elevated take on frozen pizzas with authentic flavors and premium ingredients.
2. Hand-tossed Crafted Pizzas - The PC Black Label Pizza is hand-tossed by pizzaiolos in Italy, ensuring a delicious, mouth-watering crust that captures the essence of authentic Italian pizzas.
3. Premium Private Label Products - Loblaw Cos. Ltd.'s PC Black Label Pizza showcases the potential of private label products to deliver high-quality and gourmet options that rival established brands.
Industry Implications
1. Frozen Food Industry - The PC Black Label Pizza introduces an elevated and premium option to the frozen food industry, offering consumers a high-quality alternative to traditional frozen pizzas.
2. Private Label Manufacturing - The success of Loblaw Cos. Ltd.'s PC Black Label Pizza highlights the potential for private label manufacturing companies to develop and market gourmet products that cater to discerning consumers.
3. Food Retail Industry - The launch of PC Black Label Pizza by Loblaw Cos. Ltd. demonstrates the opportunity for food retailers to tap into the growing demand for premium private label products that provide an elevated customer experience.
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