Superstar

The PBS 'Where Television Matters' Ads Shed an Intelligent Light on USA

By: Meghan Young - Published: Nov 12, 2011 • References: hypernaked and ibelieveinadv
The PBS 'Where Television Matters' ad campaign heralds some refreshing, intelligent content that many viewers are bound to embrace.

The ads are done in a slightly hipster manner, appealing to the younger generations currently thriving on such shows as ‘Jersey Shore’ that lack substance and encourage an irresponsible lifestyle. Moreover, it shows British audiences that Americans are more than what their reality TV shows depict them as.

Conceived and executed by London-based ad agency Hypernaked, the PBS Where Television Matters ad campaign features tag lines such as, “This American export expands your mind not your waistline” and “USA with a higher IQ.” These slogans are important sentiments to convey to both North Americans, as well as countries abroad.