Payittome is a social experiment that grants consumer wishes. The Payittome Twitter account first asks its followers to make a wish. The wish will be granted under one condition -- it is specific to a company or product. Once the specific wish is made, companies have the opportunity to promote themselves by fulfilling a follower's wishes.

The (anonymous) creator of Payittome has worked out a system for wish makers and fulfillers alike. Armed with social media, a PayPal account and list of stern rules, Payittome is offering companies a way to make consumers very happy.