Pause Fest, a creative technology festival and conference held in Melbourne in February, made intelligent use of Apple's iBeacon technology to deliver personalized content and notifications to festival attendees based on their locations.
Attendees who download the Pause Fest companion app can be alerted to keynote presentations that may be taking place near them, and will be able to enjoy video content that complements any installation that they happen to be viewing. The system works by taking advantage of beacons' ability to broadcast tiny radio signals using Bluetooth Smart technology, making it possible to offer contextual experiences via the smartphone app.
Pause Fest's Founder and Creative Director George Hedon summed it up best by pointing out that "beacons give us the opportunity to create unique interactions that enhance the festival experience."
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