Raquel Zimmermann Stars in the New Paule Ka Fall/Winter Campaign

By: Farida Helmy - Jul 20, 2014
References: pauleka & fashiongonerogue
Looking like a movie star from the 1950s, the always-gorgeous Raquel Zimmermann stars in the new Paule Ka Fall/Winter campaign. It should come as no surprise that the Brazilian model was chosen to be the face of such a chic and fashionable brand because she has something very special about her that many models lack: a sense of elegance and sensuality that seems to be innate and unique to only her.

For the 'First, Be a Woman' Paule Ka Fall/Winter campaign, Zimmermann poses in a series of images that are ultra glam and full of character. Captured by Swedish photographer Andreas Larsson, the campaign features creative director Serge Cajfinger’s bold and feminine designs.

"She is the very essence of the sensual and joyful femininity I wanted to convey this season," says the designer.