As though impossibly shot in the belly of a Tabasco sauce bottle, the Patrizia Pepe Spring 2013 ad campaign is red hot. Captured in studio against a scarlet backdrop and lit with a fiery glow, there is a devilish appeal that gives the edgy sophisticated outfits even more edge. Of course, the images could allude to the fact that the weather will soon be heating up.
The Patrizia Pepe Spring 2013 ad campaign was lensed by photography duo Mert Alas and Marcus Piggott. It stars model Edita Vilkeviciute. The Lithuanian beauty has been outfitted in a mix of the Italian label's casual tees, leather pants and vibrant prints. At once youthful and mature, the outfits could easily be worn at the office or during a night out on the town.
Stats for Red Hot Fashion Ads
Trending: Older & Warm
Research: 3,155 clicks in 171 w
Interest: 2.4 minutes
Concept: Patrizia Pepe Spring 2013
Related: 79 examples / 61 photos
Segment: Females, 18-35
Comparison Set: 29 similar articles, including: vibrantly happy fashion ads, youthful summery fashion ads, and playfully prim & proper ads.
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