Talented

Paris Hilton To Document Rwanda Mission

By: Rose A. Valenta - Published: • References: www6cast.net & www6cast.net
In an effort to change her image, Paris Hilton announced that she is headed for Rwanda next month to use her celebrity status "for the greater good."

"There are a lot of bad people in L.A.," Hilton told Newsweek Magazine. "Before, my life was about having fun, going to parties -- it was a fantasy," she says of her pre-DUI days. "But when I had time to reflect, I felt empty inside. I want to leave a mark on the world."

Paris will, of course, document the adventure and turn the footage into a commercial film. She claims that the tabloids have given her a bad rap and hopes to make amends. Stats for Celeb Do-Gooder PR Trending: Older & Mild
Traction: 3,215 clicks in 358 w
Interest: 4 minutes
Concept: Celeb Do-Gooder PR
Related: 74 examples / 57 photos
Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: exotic fruity brews, bamboo tea sets, and spy-like wipe branding.