These Chocolate Bars are Wrapped in Brown Paper & Bright Sprinkles

By: Ady Floyd - Jul 23, 2015
References: michalslovak & thedieline
LYRA Chocolate has collaborated with Michal Slovák to created a paper-packaged design for the brand's two new chocolate bars. The goal for the package was to reflect the natural flavors of the chocolate.

The premium chocolate brand created two flavors: Fruity Gianduja and Just Gianduja. The handmade chocolates needed to be wrapped in a material that reflected the art of each bar. The paper-packaged chocolate bars reflect the company in a truly simple and elegant form. The use of kraft paper evokes a feeling of childhood arts and crafts that suits the chocolate brand's image.

The simple package is wrapped around each bar and contains the brand's name and the flavor on the front. There are also graphics that look like sprinkles to add a touch of color to the overall plain wrapper.