Superstar

The Paper Mate Liquid Paper Campaign Corrects Written Blunders

By: Meghan Young - Published: • References: giovannidraftfcb.br and ibelieveinadv
The Paper Mate Liquid Paper ad campaign revolves around retro comic strips that help illustrate the tag line, "If it's written, you can take it back." From accidentally offending a judge to crashing a wedding to profess love for the bride, any blunder can be corrected--if a person had some Liquid Paper handy, that is.

Conceived and executed by Giovanni + Draftfcb, an ad agency based in São Paulo, Brazil, the Paper Mate Liquid Paper ad campaign will inspire a few chuckles while also making people wish there was a Liquid Paper that worked for real life foot-in-mouth situations. Art directed by Diego Rosendo and Palloma Quintale with creative direction by Benjamin Yung Jr. and Cassio Zanatta, the campaign was illustrated by Julius Ohta.