Papa Murphy’s Monkey Bread Comes in Two Flavors to Enjoy
Michael Hemsworth — September 20, 2023 — Lifestyle
References: papamurphys & snackandbakery
Papa Murphy’s Monkey Bread is a new product from the brand crafted with flavor and quality in mind to help consumers enjoy a tasty experience when snacking from home.
The product features a randomized format that consists of smaller pieces of dough bunched together, which requires the snacker to pull it apart to enjoy it. This means there's lots of differently shaped pieces that will allow for a customized eating experience. The product comes in two flavors including Savory Garlic and Sweet Cinnamon, which with a marinara and cream cheese frosting dipping sauce, respectively.
VP of Brand and Innovation Tracey Ayres spoke on the Papa Murphy’s Monkey Bread saying, "These shareable bread bites are the best way to bring everyone together at mealtime. Our sweet and savory Monkey Breads are a perfect addition to any meal. Make them a side or even a dessert—they’re sure to make your next at-home meal memorable.”
The product features a randomized format that consists of smaller pieces of dough bunched together, which requires the snacker to pull it apart to enjoy it. This means there's lots of differently shaped pieces that will allow for a customized eating experience. The product comes in two flavors including Savory Garlic and Sweet Cinnamon, which with a marinara and cream cheese frosting dipping sauce, respectively.
VP of Brand and Innovation Tracey Ayres spoke on the Papa Murphy’s Monkey Bread saying, "These shareable bread bites are the best way to bring everyone together at mealtime. Our sweet and savory Monkey Breads are a perfect addition to any meal. Make them a side or even a dessert—they’re sure to make your next at-home meal memorable.”
Trend Themes
1. Pull-apart Snack Foods - The randomized format of Papa Murphy's Monkey Bread offers a customized eating experience that aligns with the growing trend of pull-apart snack foods.
2. Flavorful Dipping Sauces - The inclusion of marinara and cream cheese frosting dipping sauces with Papa Murphy's Monkey Bread taps into the trend of offering flavorful accompaniments for enhanced snacking experiences.
3. Shareable Food Options - Papa Murphy's Monkey Bread's portion size and fun, pull-apart format meet the demand for shareable food options that encourage communal dining experiences.
Industry Implications
1. Food and Beverage - The pull-apart format and diverse flavors of Papa Murphy's Monkey Bread present opportunities for innovation within the food and beverage industry.
2. Snack Foods - Papa Murphy's Monkey Bread caters to the growing market of snack foods with a unique and interactive eating experience.
3. Catering and Event Services - The shareable nature and versatility of Papa Murphy's Monkey Bread make it an attractive option for catering and event services aiming to provide interactive and memorable food offerings.
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