Superstar

Panasonic Nanoe Automotive Air Conditioning Campaign is Cleverly Cute

By: Meghan Young - Published: Jun 27, 2014 • References: saatchi and adeevee
The Panasonic Nanoe Automotive Air Conditioning ad campaign reverses a common sighting when out on a drive on a nice summer day. Instead of sticking their heads out of the car, three different dogs are captured sticking their heads inside the car for a bit of fresh air. It appropriately reads, "Enjoy fresher air,' to hammer home the fact that it is just as good as what's found outside the car.

Conceived and executed by Saatchi & Saatchi, an ad agency based in Sydney, Australia, the Panasonic Nanoe Automotive Air Conditioning ad campaign is art directed by Nils Eberhardt with creative direction by Damon Stapleton. The surreal images were photographed by Andreas Bommert and Freeway Reps with retouching by Cream Studios.