Pams Popcorn is a Range of Naturally Flavored Microwavable Popcorn

By: Rebecca Byers - Mar 30, 2016
References: thedieline
Pams Popcorn is a wholesome range that offers enticing naturally flavored popcorn snacks. Packaged in boxes of three packs, Pams Popcorn comes in four delicious, all-natural flavors: light butter, salty and sweet, natural and butter.

Realized by New Zealand creative agency Brother Design, the branding concept for Pams Popcorn uses chalkboard-inspired visuals upon which sits the logo, which helps consumers imagine the product's fresh origins. The background patterns of the boxes and individual packs resemble candy stripes and recall imagery of a fairground.

As consumers become more concerned about harmful additives contained in everyday foods, many are opting to spend slightly more in order to ensure high quality of ingredients, which is best communicated through carefully curated branding schemes that allude to wholesome beginnings.