As part of the Pampers Lullabies campaign, the diapers brand has joined forces with American Idol sensation and Grammy Award-winning songstress Jennifer Hudson on a new version of the classic 'Lullaby and Goodnight' song.
In addition to the new lullaby, which is available for download at Pampers' Facebook page, the company organized a Pampers Lullabies event on June 27 at New York City's Espace. The event was hosted by Jennifer Hudson, and attendees were celebrity parents and their babies who came to listen to the new lullaby track, as well as learn ways to ensure their babies always got a good night's sleep.
What's more, the campaign features an interactive portion in which parents can create their own versions of lullabies using the Pampers Lullabies Facebook app, and then share those songs with their friends.
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Concept: Pampers Lullabies
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Segment: Neutral, 0-12
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