The Palm Bay campaign inadvertently targets both men and women. It admits that it is a drink made for women, but men can enjoy it as well, just as they have secretly (or not so secretly) enjoyed 'Titanic,' 'Little Women' and even emoticons. There is no reason to be ashamed of these truths.
Conceived and created by students from Humber College, which is based in Toronto, Ontario, Canada, the Palm Bay campaign is simple, direct and funny. It will have people chuckling in no time. Nevertheless, the tag line "Real men act like women. Real men drink Palm Bay," shows pride in the hilarious statements written on the sashes.
The Palm Bay campaign was photographed by Rachel Kennedy with copy by Shauna Roe.
Stats for Effeminate Drink Ads
Trending: Older & Mild
Research: 1,582 clicks in 214 w
Interest: 1.4 minutes
Concept: Palm Bay Campaign
Related: 46 examples / 35 photos
Segment: Males, 18-55
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