These ads for Goobers Peanut Butter and Jelly use iconic couples to illustrate the perfection of this popular pairing. Couples in the ads include Lucille Ball and Desi Arnaz, Fred Astaire and Ginger Rogers, John Lennon and Yoko Uno, and John F. Kennedy and Jacqueline Lee Bouvier.
I find the concept great in representing and delivering the message that peanut butter and jelly is a great partnership, but I really think these ads would have been more effective with a simple elegant black-and-white image of the iconic pairs without the morphing.
The ads were created by advertising agency Miami Ad School with creative direction and copywriting by Carren O’Keefe.
Ads With Classic Couples
3,955 clicks in 284 w
More Stats +/-
Offensive Children's Clothes
Make Your Own Wiki
Reese's Peanut Butter Cups with Banana Creme Filling
Fortified Peanut Butter
Goobers Compares PB & J's to JFK and Jackie O
By: Vincent Salera - Published: Feb 14, 2009 • References: adsoftheworld