These ads for Goobers Peanut Butter and Jelly use iconic couples to illustrate the perfection of this popular pairing. Couples in the ads include Lucille Ball and Desi Arnaz, Fred Astaire and Ginger Rogers, John Lennon and Yoko Uno, and John F. Kennedy and Jacqueline Lee Bouvier.
I find the concept great in representing and delivering the message that peanut butter and jelly is a great partnership, but I really think these ads would have been more effective with a simple elegant black-and-white image of the iconic pairs without the morphing.
The ads were created by advertising agency Miami Ad School with creative direction and copywriting by Carren O’Keefe.
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